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Browsing Category How To: Product Business

How To: Product Business

Step 12 – How To Setup Up Social Media Pages For Your Business

Social media is huge these days and it’s not going anywhere, so you’re definitely going to want to tap into the power of it at some point.   Right now is not the time though to start messing around with Facebook or Twitter, however, it makes sense to just sign up and reserve these pages for right now.    This way you’re locking in your account names while you can, and to prevent someone else from snatching them up before you can.

It doesn’t cost anything to set these up, so you might and well grab what you can, even if you don’t plan on using it right now.   Here’s the list of social media accounts you should probably go ahead and register.

– Facebook (Log into your Facebook account, on the left hand side there will be a link that says “Create Page”, follow those steps to setup your company page on Facebook)
– Twitter (Easy To Setup At Twitter.com)
– YouTube (done through your Google Account)
– Instagram
– Pinterest

These are usually the go to ones I like to snag.   If you’re lucky enough to use your company name, then you’re good to go.   However for most of us the majority of Twitter/Instagram handles will be taken.   In those situations you can always try to grab something close, for example if my company is Widgets.com and @widgets is taken you could do @widgetsdotcom, or @officialwidgets.   Or if your company has a unique name like WOWSERZ but you focus on one product, like say textbooks, you could go for a keyword rich handle like @buytextbooks, @cheaptextbooks, or something along those lines.   This isn’t the end all of your business, don’t be that discouraged if the name you want is taken, just be creative and grab something that’s close or in the industry you’re in.

Now this is the important part, DON’T DO ANYTHING WITH THESE PAGES RIGHT NOW!  This is a point where so many people get distracted and waste time, we’ll get back to these in a little bit, but we have bigger fish to fry.  Just setup the accounts & verify them and then throw the logins / passwords into your password locker for now.   Don’t make the mistake of getting into the time suck of social media just yet.

How To: Product Business

Step 11 – How To Setup An Email Account

Now that you have your web hosting picked out and your domain is up and running, it’s time to setup an email account.   Actually while you’re in there your best bet is to setup a few email accounts so you have them just in case.   Now would also be a good time to install some kind of password locker on your computer where you can start storing logins and passwords for everything.   As we go on you’re going to be signing up for a number of different services so you definitely want to get into the habit now of storing your passwords and information in one easy to use place.   Check the quick links box at the bottom and I’ll put some links in there to my favorite password storing tools.

So to setup your email is going to vary a little bit based on where you are hosting your site.  Generally speaking you should have access to some kind of management tool like cPanel, which is one of the most popular out there.  Log into your hosting account and see what they offer, also check their FAQs for how to setup email addresses in their system.

Most of you will have cPanel, so lets just walk through how to do it.   Go ahead and log into your cPanel on your hosting account and then just look for the “Email Accounts” link, it should be an icon of a little envelope.

Once you click that it’ll take you to a straighforward form where you can add a new account.  I usually like to then create a sales@ and support@ but it’s really up to you, also you might want to create a personal one for yourself like david@ which you can use for your own emails.  Use the password generator to make sure you have a secure password on each one.  Also I usually check off the unlimited box instead of setting a quota since in case we start sending large files we don’t want to get stuck hitting that at some point in the future.

So now you’re all set , to access these accounts you’ll need a mail client like Thunderbird or Outlook.   Your hosting company will provide you the mailserver info you need when you’re setting up those accounts.