Social media is huge these days and it’s not going anywhere, so you’re definitely going to want to tap into the power of it at some point. Right now is not the time though to start messing around with Facebook or Twitter, however, it makes sense to just sign up and reserve these pages for right now. This way you’re locking in your account names while you can, and to prevent someone else from snatching them up before you can.
It doesn’t cost anything to set these up, so you might and well grab what you can, even if you don’t plan on using it right now. Here’s the list of social media accounts you should probably go ahead and register.
– Facebook (Log into your Facebook account, on the left hand side there will be a link that says “Create Page”, follow those steps to setup your company page on Facebook)
– Twitter (Easy To Setup At Twitter.com)
– YouTube (done through your Google Account)
These are usually the go to ones I like to snag. If you’re lucky enough to use your company name, then you’re good to go. However for most of us the majority of Twitter/Instagram handles will be taken. In those situations you can always try to grab something close, for example if my company is Widgets.com and @widgets is taken you could do @widgetsdotcom, or @officialwidgets. Or if your company has a unique name like WOWSERZ but you focus on one product, like say textbooks, you could go for a keyword rich handle like @buytextbooks, @cheaptextbooks, or something along those lines. This isn’t the end all of your business, don’t be that discouraged if the name you want is taken, just be creative and grab something that’s close or in the industry you’re in.
Now this is the important part, DON’T DO ANYTHING WITH THESE PAGES RIGHT NOW! This is a point where so many people get distracted and waste time, we’ll get back to these in a little bit, but we have bigger fish to fry. Just setup the accounts & verify them and then throw the logins / passwords into your password locker for now. Don’t make the mistake of getting into the time suck of social media just yet.